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- Explore advertising opportunities on Micromax Life -

While in-app advertising continues to be one of the most popular forms of advertising in the present day context, the mobile browser has been quick to follow its lead. To get more specific, advertising on the native browser homepage is the next big thing for mobile marketers. Why? Because the native browser homepage is always the first touch point for the daily active users(DAUs) accessing their device browsers. As such, it has become a very significant spot (page) for brands and apps to get noticed by their target audience and use highly engaging ads to reach out to them. By using the right creative and communication in the native browser homepage ads, brands and advertisers can tap this opportunity to gain maximum brand visibility and user engagement.

Affle At GMIC Beijing 2017

The leading mobile conference, Global Mobile Internet Conference (GMIC) unveils on 27th April 2017, and goes on till 1st of May 2017. Team Affle is excited to exhibit at this global conference. GMIC, one of the Largest Innovation & Technology Conferences Worldwide is hosted by GWC. It is one of the largest and most influential innovative technology conferences worldwide. Since…

Programmatic Ads

Programmatic Ads are in the news...

Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google’s YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.

While programmatic technology enables advertisers to specifically target their users based on their interests and demographics, it can’t pinpoint towards the exact site or content that’s being viewed by those users. The current noise is an outcome of such loopholes in the programmatic model.

Bob is a digital marketer of a retail-based app business. He’s not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing  campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits,…

 A quick look at simple ways to monitor your app's DAUs & MAUs


  Today, measurability of user-engagement has become the start-point and end-point of decision making for App marketers. By doing so, they can accurately gauge the overall health and performance of their apps from time to time. Those who monitor it correctly, automatically get a headstart in the growth-hacking game. While, others are often caught struggling in the backyard trying to draw insights from app sessions, app opens, no. of downloads or sign-ins, page-views, amongst other app usage patterns of their users.

Two of the most basic metrics that almost all app owners monitor are the Daily Active Users (DAUs) and the Monthly Active Users (MAUs), and even the Weekly Active Users (WAUs).

The leading mobile conference, Global Mobile Internet Conference (GMIC) is back in India with its 3rd edition. With more than 4600 attendees, 45 exhibitors and more than 200 media representatives participating last year, this year GMIC is expected to get even bigger. In addition to Bangalore GMIC, this event was also held in Beijing, Tel Aviv, Silicon Valley, Jakarta, San…

Speed your way through the festive season! As a part of our festive and holiday season mobile advertising series, we’ve covered the top niche brand segments such as FMCG, Electronics and Lifestyle & Travel. To add to this list, we’re excited to take on the Automobile  sector  this time. For consumers, the festive or holiday season is the ideal time…

Add a spark of festivity to your brand campaigns! Third in the order of our festive series is the Lifestyle & Travel space, which comprises of a huge variety of premium brands. Lifestyle Brands To usher in the festive mood, people like to invest in lifestyle products for the essential 'look good-feel good' factor; they’re prepared to splurge on big…

Come August and you’ll see all the top electronics brands gear up with the best festive marketing campaigns to push their products and offers in the market. In fact from a sales perspective, the span of August - December is quite crucial for such brands. Every year, consumers eagerly look forward to the festive offers for buying their favourite gadgets.…

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