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There are festivities in the air! As people in India gear up to bring in the festive cheer, mobile marketers are looking to catch the last-minute festive shoppers. The festive period in India is a peak time for many Indian consumers to shop, redecorate their homes, purchase new clothes, and exchange presents.  Traditionally, the festive season is marked by offline…

Mobile Marketing Glossary

Mobile marketing glossary by Affle lists all the latest and key terminologies that will help you understand the marketing ecosystem and relevant terminologies. If you are looking to expand your industry knowledge, you will find all the relevant information sorted in alphabetical order for you. A/B Testing A/B testing is one of the campaign optimization techniques which helps marketers to…

- Explore advertising opportunities on Micromax Life -

While in-app advertising continues to be one of the most popular forms of advertising in the present day context, the mobile browser has been quick to follow its lead. To get more specific, advertising on the native browser homepage is the next big thing for mobile marketers. Why? Because the native browser homepage is always the first touch point for the daily active users(DAUs) accessing their device browsers. As such, it has become a very significant spot (page) for brands and apps to get noticed by their target audience and use highly engaging ads to reach out to them. By using the right creative and communication in the native browser homepage ads, brands and advertisers can tap this opportunity to gain maximum brand visibility and user engagement.

Affle At GMIC Beijing 2017

The leading mobile conference, Global Mobile Internet Conference (GMIC) unveils on 27th April 2017, and goes on till 1st of May 2017. Team Affle is excited to exhibit at this global conference. GMIC, one of the Largest Innovation & Technology Conferences Worldwide is hosted by GWC. It is one of the largest and most influential innovative technology conferences worldwide. Since…

Programmatic Ads

Programmatic Ads are in the news...

Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google’s YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.

While programmatic technology enables advertisers to specifically target their users based on their interests and demographics, it can’t pinpoint towards the exact site or content that’s being viewed by those users. The current noise is an outcome of such loopholes in the programmatic model.

Bob is a digital marketer of a retail-based app business. He’s not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing  campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits,…

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