There are festivities in the air! As people in India gear up to bring in the festive cheer, mobile marketers are looking to catch the last-minute festive shoppers. The festive period in India is a peak time for many Indian consumers to shop, redecorate their homes, purchase new clothes, and exchange presents. Traditionally, the festive season is marked by offline…
The festive period in India is a peak time for many Indian consumers to shop, redecorate their homes, purchase new clothes, and exchange presents. The festive season starts from Navratri and Dussehra, with the peak retail activity being done just a few weeks before Diwali, and goes on till the New Year. The period is marked by heavy retail discounts…
It has been 2 quarters to FY 19-20 and Affle’s platforms have already bagged 17+ awards at some of the leading and most coveted award shows for the campaigns done on Affle’s end to end mobile marketing platforms. The recognitions, including the “Enabling Technology Company of the Year” and “Brand of the Year” award, have been given to Affle for…
Digital marketing comprises of 2 major objectives:- Acquiring users and retaining them to build a higher ROI. If you are new to mobile or app marketing, and you are planning a digital transformation of your business by launching an app, this blog will help you understand the basics of user acquisition to drive revenue growth. Key areas covered in the…
Mobile marketing glossary by Affle lists all the latest and key terminologies that will help you understand the marketing ecosystem and relevant terminologies. If you are looking to expand your industry knowledge, you will find all the relevant information sorted in alphabetical order for you. A/B Testing A/B testing is one of the campaign optimization techniques which helps marketers to…
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While in-app advertising continues to be one of the most popular forms of advertising in the present day context, the mobile browser has been quick to follow its lead. To get more specific, advertising on the native browser homepage is the next big thing for mobile marketers. Why? Because the native browser homepage is always the first touch point for the daily active users(DAUs) accessing their device browsers. As such, it has become a very significant spot (page) for brands and apps to get noticed by their target audience and use highly engaging ads to reach out to them. By using the right creative and communication in the native browser homepage ads, brands and advertisers can tap this opportunity to gain maximum brand visibility and user engagement.
The leading mobile conference, Global Mobile Internet Conference (GMIC) unveils on 27th April 2017, and goes on till 1st of May 2017. Team Affle is excited to exhibit at this global conference. GMIC, one of the Largest Innovation & Technology Conferences Worldwide is hosted by GWC. It is one of the largest and most influential innovative technology conferences worldwide. Since…
Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google’s YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.
While programmatic technology enables advertisers to specifically target their users based on their interests and demographics, it can’t pinpoint towards the exact site or content that’s being viewed by those users. The current noise is an outcome of such loopholes in the programmatic model.
Bob is a digital marketer of a retail-based app business. He’s not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits,…
The countdown for Mobile World Congress has begun and team Affle is headed to Barcelona! Just like the previous years, the MCW 2017 promises to be a grand 4 day affair that starts right from 27th February and ends on 2nd March. The event is scheduled to be held at Fira Gran Via. Organised by the GSMA, the Mobile World…
