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What-the-Rapid-Growth-of-RTB-Means-for-Mobile-Advertising1 It is no secret that mobile marketing will surpass web in the next 1 year or two. This growth has been rapid during the last decade since the emergence of the smartphones. Stirring this boiling pot of growth is the never-ending tug-of-war between the two juggernauts of the smartphone business – Apple and Samsung. Add to this the huge international growth from Android, Google’s all-powerful OS, and you have an industry that has nowhere to go but up.

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