Gorge

Blog

Tag Archives mobile

Google is always up to something new! This time, we are talking about the all new App Streaming feature on Google Search. To set up a new momentum in the dynamic world of mobile technology, Google announced its move to introduce an ‘app-first’ approach in terms of displaying content on Google Search. Now, Google Search will display app content and…

Mobile Social and Mobile Programmatic are the buzz words in today’s marketing. A fusion of both can result in absolutely unimagined scale of positive results for the brand marketer today.

^3DC2E5810745C6CE02D57142150B0E85A59D045F24956BBB3E^pimgpsh_fullsize_distr

Stickiness on social apps such as Facebook, Twitter, Instagram, Pinterest, etc. are increasing by the day and this only shows how social media is becoming one of the major advertising platforms right now. Coupled with programmatic audience buying tools and techniques & advanced ad analytics, they are the perfect opportunity for brand marketers to present their messages to the right audience at the most opportune time.

Internet is magical. You start with googling a wallet when somehow you end up buying a watch. How does that happen? How does one start searching for one specific app say, a racing game but lands up on a treasure quest? The phenomenon we are talking about here is referred to as Advertising. Its kind of simple actually. An Ad network uses

New Affle Ad

    For those of our readers who’ve never worked in the Mobile Advertising sector, here’s a fun little experiment. Walk up to someone and tell them you work at a company that makes mobile ads. The following are some of the responses (Minus the expletives) you can hope to hear:

With the Digital front spearing ahead, people now clearly see its many pervasiveness be it the availability of resources to make informed decisions to staying connected with each other the world and its news. We are no longer are subjected to the ambiguity that plagued past generations in fact we live in the prime dominion Age of the Internet.

Before we dive into the core definitions and the various categories, let’s get the basics clear first. What is Interactive Media? Media essentially encompasses all communication and output tools that are used to store and deliver information to the masses, Such as print media and the press, photography, advertising, cinema, broadcasting (radio and television), and/or publishing to name a few.

12
Close