The world of mobile advertising has always been everything but static. As old ideas walk out of the play, something new and interesting always steps in. And what a better time to experience this than the festive season? Festive season is like a big bonanza for FMCG brands. Whether, it’s Pepsi, Cadbury, Dulux, Titan, L'oreal, Lakme, Godrej, Marico, or Britannia…
Whether you’re a late entrant in the e-commerce app business or have been around for a few years, before putting your money on mobile marketing, it’s important to understand the nuances of a good marketing plan. At a time where e-commerce apps are struggling to efficiently engage their users, it’s high time for them to revisit their mobile marketing strategy.…
Remember the last time you had checked in to dine at your neighbourhood restaurant? Perhaps, at one point of time you used to be a regular at this place but now, you are bored with the same cuisine and so you stopped going there. It’s the same story in the mobile app business. People usually download an app, use it…