It was that time of the year when some of us in the Ad:tech industry make the perennial visit to Seattle for the Tune Postback event. It was my first time in Seattle and I had a wonderful time meandering through this languid yet serene city and meeting some interesting people. The event lived up to its hype of bringing…
Remember coming across those multiple pop-up ads while you’re trying to view some content piece on a mobile app or a mobile webpage? We’re sure that you can relate to this experience and would like to unleash your share of laments on this topic as well. These are known as interstitial ads, which have a strong presence on mobile and…