Whether you’re a late entrant in the e-commerce app business or have been around for a few years, before putting your money on mobile marketing, it’s important to understand the nuances of a good marketing plan. At a time where e-commerce apps are struggling to efficiently engage their users, it’s high time for them to revisit their mobile marketing strategy.…
Promoting your Game App? Play it right!
The popularity of game apps isn’t exactly a new phenomenon. But looking at the rapid growth track of the international games market, the statement that ‘The game app industry is the next big thing’ stands valid even today. Going by numbers, eMarketer estimates that mobile games will account for 30.9% of the US mobile content market in 2015 and the US mobile game revenues (including both downloads and in-app purchases) will hit $3.04 billion.
In our last blog, we had talked about some key strategies for greater user engagement in mobile apps. While addressing the issue of reaching out to inactive users, I made a brief mention about the effectiveness of Retargeting Ads, which have become a core part of mobile marketing. In this post, let’s take a quick look at some handy points…
Remember the last time you had checked in to dine at your neighbourhood restaurant? Perhaps, at one point of time you used to be a regular at this place but now, you are bored with the same cuisine and so you stopped going there. It’s the same story in the mobile app business. People usually download an app, use it…