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In our last blog, we looked at how messenger apps are embracing the ‘bots’ feature and emerging as one of the most promising platforms for m-commerce.

With millions of live user conversations and the inclusion of additional functionalities, popular messenger apps like Facebook Messenger, WeChat, Kik, Line and Telegram have stepped into a new phase of transition.

Even though most of these messenger apps have stepped up their game by preparing their own bot-spaceships, it is quite obvious to state that Facebook has the biggest advantage here.

With a large number of active users spread across the world, messaging apps are slowly emerging as one of the most promising platforms for m-commerce. According to a study conducted by the global research firm TNS, almost 55% of global internet users are highly active on messaging apps like WhatsApp, Facebook Messenger and the popular China-based messaging app, WeChat. The…

Now that we are through the first few days of 2016, we thought of doing a quick run of some interesting mobile marketing trends and figures from the last year. With its own share of hits and misses, 2015 was a thrilling time for m-commerce in India. While we saw mobile marketers embrace a new trend of visual and creative…

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