Gorge

Job Detail

Marketing Manager
Experience: 3-5Years Bangalore

Responsibilities

  • Segment regions into opportunities for brand awareness, thought leadership & demand generation – 3 key areas where this role would make contributions.
  • Understand Affle’s platforms to build the overall marketing and communication strategy
  • Leverage multi-channel marketing across both paid and organic media channels to help build greater brand awareness and market leadership for Affle.
  • Own a multi-channel lead generation pipeline for sales and BD teams. Leverage a range of techniques including email marketing, paid search and PPC etc. to effectively maximize conversion and ROI
  • Drive conversions through creation of propositions with fitment for relevant clients, delivered as high-quality presentations, case studies and RFP/ proposal documents. Building and updating marketing collateral, case studies & data sheets to enable sales teams.
  • Create visibility into online/offline marketing activities & drive adoption of tools and technologies to enable the same.
  • Growth Marketing – Leverage upcoming tools & techniques such as podcasts, webinars, whiteboards and more to drive conversational marketing.
  • Lead partnerships to Identify and develop partners for joint marketing activities to generate leads
  • Identify industry events relevant and help build strategies and plans to best leverage the same

Requirements

  • Ownership of growth through B2B marketing, encompassing yearly budgeting to growing ROI across channels
  • Minimum Bachelor’s degree; post-graduate or professional degrees in Management/ Marketing/Advertising preferred
  • Minimum 3-5 years of experience in Digital Marketing
  • Proven capability in driving large scale customer acquisition and loyalty through marketing activities, in an online product & B2B environment.
  • Hands-on expertise in paid/organic traffic sources including SEM/ Email /Other paid media for corporate/ SAAS marketing.
  • Team management skills for handling an team of enthusiastic digital marketers who have established expertise in individual specific mediums.
  • High ambition backed with solid work ethic and desire to excel and outperform in a fast-growing company and rapidly evolving industry.
  • Must have expertise in using various standard digital platforms like Adwords, Facebook, Ad networks, Google Analytics, and organic marketing experience with SEO.
  • Experience in brand building through campaigns, corporate communications/PR and, community- building activities etc. would be desirable.