As part of the deal, RevX’s assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month
Affle International Pte. Ltd. has acquired the Delaware-based mobile advertising company RevX Inc.
As part of the deal, the platform, assets, brand name, intellectual property rights, business relationships and technical information of RevX Inc. will be acquired by Affle International by the end of June 2019, the company said in a statement.
Anuj Khanna Sohum, Chairman, MD and CEO, Affle said, “We are happy to have this definitive agreement inked since we have significant synergies with the RevX platform. We are confident that when we layer our DMP-based audience intelligence and mFaaS-based ad fraud filters on the RevX platform, we will be able to boost the ROI of the platform significantly. Also, we are very excited by the self-serve features of the RevX platform and believe that this could help us drive the adoption of programmatic advertising amongst fast-growing industry segments.”
This is the 4th acquisition of the Affle Group in the last 15 months, following the acquisition of Shoffr Pte. Ltd. in February, Vizury Commerce Business in September 2018 and Markt in March 2018.