Affle (India) Limited (“Affle”), a leading global technology business, won three major awards at the 3rd edition of Digixx Awards’19 that was held in The Leela, Gurugram recently. The company was awarded Gold in Digital Marketing Excellence in Technology for its mobile fraud detection platform, mFaaS. We believe mFaaS sets us apart from our competitors as it offers a real time solution for addressing fraud, which is a major issue for online advertising.
mFaaS detects & blocks fraudulent non-human activities through various proprietary algorithms in live campaigns. It also helps advertising agencies, advertising networks and publishers to optimize the spend on marketing for their customers by helping weed out significant amounts of fraudulent traffic. Affle has already applied for seven patents for many of these algorithms which helps it differentiate human and non-human interactions and also check for instances of click, install, event and IP address-based ad fraud.
Additionally, Affle also won Silver in Mobile and Apps Marketing for its innovative campaign, 5-Star “Ek Alag Style Se Kho Jao” in partnership with Greedy Games and a bronze in Experiential Marketing for its campaign, DishTV “Entertainment Wish Karo, Dish Karo”. Affle’s ad authoring platform, mkr8 is used to develop and deliver campaigns by integrating AI & AR elements to enhance the user engagement.
Commenting on the wins, Anuj Khanna Sohum, the Chairman, MD, and CEO of Affle said, “It feels great when the industry recognizes our technology innovations; we have made long terms R&D investments towards addressing pertinent issues like data privacy and ad fraud. Such coveted recognitions continue to inspire us towards industry leadership.”