Affle has various tools that marketers and advertisers can use to lure new and engage with existing consumers.
To keep up with the rapidly evolving business landscape, firms now more than ever need to transform digitally and adapt their systems with the intent to break conventions. As an organisation that values fast rising trends and up-to-date breakthroughs, Singapore Business Review recognizes companies that are harnessing technological innovations through its Technology Excellence Awards. In this inaugural event, uniqueness and innovation, effectiveness and impact, and dynamism are the key elements that determine who gets home with equal bragging rights.
Affle is a global technology firm that provides end-to-end solutions for enterprises to enhance their engagement with mobile users. It has partnered with e-commerce, fintech, telecom, and FMCG companies; media firms; leading global agencies; as well as offline and retail companies for mobile advertising. Affle has been instrumental in helping brands with ROI-driven mobile marketing initiatives. This is why, Affle garnered the Technology Excellence Award for Mobile Advertising.
Affle’s data management platform (mDMP) and ad fraud detection platform (mFaaS) complementing the re-engagement platform (Vizury Commerce Platform) for mobile marketing completes the value chain, whilst its recent extension is to offline and retail brands with the acquisition of “Shoffr,” a Singapore-based online-to-offline (O2O) platform that converts online consumer engagements into in-store walk-ins and transactions.
One of the usual problems for mobile advertisers is ad fraud. In 2018 alone, Juniper Research estimated $19 billion of loss attributed to ad fraud, creating a negative domino effect to end users, publishers and networks alike. Affle offers an ad fraud detection and prevention platform called mFaaS, to detect and block suspicious activity in real time during live campaigns.
Besides mFaaS, Affle helps marketers target consumers through their proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising. As at 31 October 2018, the Affle Consumer Platform had approximately 1.51 billion consumer profiles, and during a seven-month period since 31 October 2018, Affle Consumer Platform had accumulated over 150 billion consumer profile-related data points. Despite the high volume of data which can be easily under attack or used for fraud purposes, the company focuses on data privacy of consumers, ensuring no collation of personally identifiable information.
With protection and privacy assured for both end-users and direct customers, the only missing piece of the trifecta was re-engagement. For that, Affle has a platform that automatically bids using the consumer’s lifetime value to redirect consumers to the right channel, content and price.
Delivering consumer intelligence-driven mobile advertising, fraud detection and re-engagement, Affle has various tools that marketers and advertisers can use to lure new and engage with existing consumers. This explains why Affle rightfully deserves the Technology Excellence Award for Mobile Advertising.
The Technology Excellence Awards, presented by Singapore Business Review, was held on 30 May 2019 at the Conrad Centennial Singapore.
This year’s nominations were judged by a panel consisting of Cheang Wai Keat, Head of Advisory, Ernst & Young LLP; Darwin Thio, Director, Cybersecurity & Technology Services, Nexia TS; Daryl Pereira, Head of Cybersecurity, KPMG; Evelyn Lim, Executive Director, Tax Advisory, BDO LLP; and Jonathan Kok, Co-Head of Technology, Media & Communications Industry Group, RHTLaw Taylor Wessing LLP.