Madison Digital wins big at MMA Smarties Awards

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Mumbai: Madison Digital picked up several awards at the recently held SMARTIES Awards organized by The Mobile Marketing Association. The Agency won 3 Golds, 3 Silvers, 1 Bronze, in addition to Marketer of the Year and Best in Show awards.

The 2 main campaigns that won the agency all the accolades are:

  • When India Dared to Stare for MTV Roadies, where 2.5 lakh contestants stared into their mobile phones to participate in a contest using AI

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  • Rakhi with Fabelle for ITC’s premium chocolate Fabelle, where individual microsites were created for each brother-sister pair with a special message from the brother for his sister

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Says Mr. Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “To win 3Golds, Best In-Show and Best Marketer on a stage like the MMA-Smarties is a big honor. Ultimately it is the power of a simple idea unleashed by Technology and Digital Smarts. We love these briefs. A big thanks to our Client Viacom18 for encouraging and challenging us to set new standards.”

An elated, Mr. Vishal Chinchankar, Chief Digital Officer, Madison Media said,“Both brands came to us with unique problems that we were able to solve innovatively with technology at the core. For ITC, we created a digital offering that blended in seamlessly with their product and for MTV, we brought Affle Media on board as a technology partner to redefine the limits of what’s possible across a digital screen. Our present consumers have moved to mobile and our work ensures that we at Madison Digital are leading the way in mobile marketing through constant innovation.”

“We are very happy to have worked with Madison for delivering this award- winning campaign for MTV Roadies. Our mKr8 platform has helped us in consistently building technological innovations for advertisers and we are pleased that this campaign held for Madison and MTV got recognition at the Mobile Marketing Association’s Smarties India awards recently”,added  Mr. Anuj Kumar, Co-founder and Chief Revenue & Operating Officer, Affle.

Madison Digital handles the digital mandate for a wide spectrum of clients including Indiabulls, Tata Chemicals, Godrej Properties, Asian Paints, Pidilite, Honda Two Wheelers, Delmonte Foods, Max Life Insurance, NACO, Indian Oil Corporation, Raymond, Viacom18 and Lodha Group, amongst others.