Two Coveted Industry Recognitions for Affle on the same day – Analytics Insight

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ACEF Global Customer Engagement Forum and Social Samosa – AgencyCon confers Affle with “Most Admired AdTech Platform” Award and “Ad Network of the Year” Award respectively

7th April 2019, New Delhi: Affle (India) Limited (“Affle”), a leading global technology business, won two coveted accolades at different well-recognized industry forums on the same day in Mumbai recently. ACEF Global Customer Engagement Forum conferred Affle as the “Most Admired AdTech Platform” while Social Samosa – AgencyCon recognized Affle as the “Ad Network of the Year”.

Affle provides an end-to-end solution for mobile marketing with expertise in delivering consumer acquisitions, engagements and transactions through contextual mobile advertising. Its platforms utilize user-intent indicators derived from behavioural signals, marketing attribution and transactional data which are received in real time and accumulated over time that increases its ability to predict user’s likely interests. It also works extensively with brands and retail companies across industries to help them in Offline to Online (O2O) transformations through platform-based app development and enablement of O2O commerce. With its recently concluded acquisition of Shoffr, Affle Group* has strengthened its position in Online to Offline domain with the ability to convert online traffic into in-store walk-ins and transactions. In the last 12 months, Affle Group has successfully acquired 3 tech businesses, i.e. Markt (April 2018), Vizury (September 2018) & Shoffr (February 2019).

Commenting on the twin wins, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “I thank the entire team and our partners for these commendable wins at two different industry forums. We are passionate about delivering mobile marketing solutions that add value to the marketers as well as users and it feels great when the industry validates your efforts with such prestigious accolades.”

ACEF Global Customer Engagement Awards aim to promote technologies, methods, and tools to support branding and marketing, were organized at Westin, Mumbai. Social Samosa Indian Agency Awards (IAA) honour the performers in clutter-breaking creative theories, were organized at Novotel Mumbai. These felicitations are indicators of Affle’s potential of supporting different industries with end-to-end mobile marketing solution powered by consumer intelligence.

About Affle

We are a global technology business. We have two business segments: (a) our Consumer Platform, which comprises (1) our proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising (the “Affle Consumer Platform”); and (2) our retargeting media business for e-commerce companies and our push notifications offerings for e-commerce companies on a software as a service model (the “Vizury Commerce Business” and together with the Affle Consumer Platform, the “Consumer Platform”) and (b) our Enterprise Platform, which primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users. Recently, Affle International Pte. Ltd., our Singapore based subsidiary, has acquired Shoffr, a Singapore based Online to Offline (O2O) platform that converts online consumer engagement into in-store footfall and transactions.

Affle’s platforms have been accredited by SG:D by Infocomm Media Development Authority in Singapore.

*Affle Group comprises Affle India Limited, Affle International Pte. Ltd. and PT Affle Indonesia.

For more information visit www.affle.com

For further queries, you may contact – pr@affle.com

Disclaimer – Affle (India) Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares (“Equity Shares”) in India and has filed a draft red herring prospectus dated July 14, 2018 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on SEBI website at www.sebi.gov.in as well as on the website of the book running lead managers i.e., ICICI Securities Limited at www.icicisecurities.com and Nomura Financial Advisory and Securities (India) Private Limited at www.nomuraholdings.com/company/group/asia/india/index.html, and the websites of BSE Limited and National Stock Exchange of India Limited at www.bseindia.com and www.nseindia.com, respectively. Investors should note that investment in Equity Shares involves a high degree of risk and for details relating to the same, see “Risk Factors” of the Red Herring Prospectus when available. Potential investors should not rely on the DRHP for any investment decision.

This announcement has been prepared for publication outside the United States and may not be released in the United States. This announcement does not constitute an offer of Equity Shares for sale in any jurisdiction, including the United States, and the Equity Shares may not be offered or sold in the United States absent registration under the US Securities Act of 1933, as amended, or an exemption from registration. Any public offering of the Equity Shares to be made in the United States will be made by means of a prospectus that may be obtained from Affle and that will contain detailed information about Affle and its management, as well as financial statements. However, the Equity Shares are not being offered or sold in the United States.