Programmatic & Proximity Marketing
Proximity & App Marketing with
Measure the real impact & grow the incremental ROI of mobile advertising campaigns
Use user’s location to personalize your advertising efforts and measure the impact of your campaigns in driving footfall.
Measure uplift in your campaigns and let incremental metrics drive your investment for maximum efficiency.
Switch to mobile where users spend most of their time, in a brand safe way.
Programmatic platform with drive-to-store
capabilities and real-time ROI optimization
Easily run campaigns with mediasmart DSP, designed for mobile that enables advertisers to easily run campaigns driven by incremental metrics.
Footfall Measurement Solution
Measure footfalls or the amount of visits to a store that can be attributed or directly linked to the impact of a “Drive To Store” campaign.
Identify fraudulent advertising channels, and the incremental value that each of them brings to your campaigns, allowing you to focus on what works for your business overall
Key Features of the self serve mobile platform
Automatic measurement & granular reporting on incremental metrics with up to 5 post-click events per campaign
Advanced Targeting Options
Use multiple mobile attributes to create focused targeting without sacrificing reach.
Integrate your own audience, 3rd party data or mediasmart audiences to make media buying more effective.
Get the advantage of data privacy and GDPR compliance
Transparent & Granular Reporting
Receive notifications, alerts or periodic updates to harness the advantage of insights.
Immersive Ad Formats
Deliver high engagement by using a wide range of formats; video, audio, native and display across different devices