Affle's end-to-end mobile platform highlights
The Affle Enterprise business unit offers an integrated approach to build audience centric mobile assets.
Key Highlights include
- Native mobile app development with integrated analytics & strong UI/UX focus
- Robust authoring platform to deliver native, rich media, video & app walls based experiences to maximise impact
- Extensive experience of having built & upgraded 1400+ Apps & 5000+ campaigns over platform
- Strong focus on User Experience
- Integrated In-App analytics platform
- Cross linkages to marketing and monetization platforms
- Unified data intelligence to help optimize user experience based on profile & predictive algorithms
Our platform is used by leading global commerce and marketing companies to promote and optimise their mobile programs
Key Highlights include
- Integrated Audience procurement over multiple supply sources with unified & re-usable intelligence
- Own SDK side solution to measure post click efficacy to deliver ROI enhancements
- End to end platform integrating audience and attribution analytics over Public and Private Data clouds
- Over 1 Billion users already profiled
- Extensive audience outreach over own marketplace, private exchange and programmatic channels
- Audience Intelligence derived from unique intent insights from behavioural signals, attribution and commerce data
- Blended Art & Science approach leveraging Big Data based audience intelligence and ad unit optimisations
Our platform is used by leading publishers and commerce companies to enhance yield from their mobile assets
Key Highlights include
- Integrated Premium Direct, Private Exchange and Programmatic Demand
- Over 1 Billion profiled users helping create greater targeting & yield
- Audience Intelligence derived from unique intent insights from behavioural signals, attribution and commerce data
- Full support of MRAID compliant Rich Media, VAST Video and Native Ads
- Revenue Maximisation by blending Own and Third party data to deliver targeted marketing solutions
- Maximizing commerce transactions through re-targeting and rewards