A Defining Milestone in Our Journey
What is Affle 3i: Invoking the
Power of the Third 'i'
Over the last two decades, Affle has served the AdTech ecosystem across 3.9Bn connected devices globally and has strived to set new benchmarks of how advertising progresses. We stand out with our unique CPCU model that delivers advertisers much greater ROI / ROAS by focusing on deep-funnel user engagements and conversions. Today, we serve ads in over 130+ countries, with hundreds of live campaigns at any given time while generating thousands of creatives.
Affle 3i is centered around the core pillars of Innovation, Impact and Intelligence, powered by AI-driven scale, creative intelligence, next-gen solutions, and actionable intelligence driving real-world impact.
The Core Pillars of Affle 3i
Innovation
OpticksAI delivers hyper-personalized, real-time consumer experiences powered by advanced AI. It dynamically adapts visuals, messaging, and formats to generate thousands of contextually relevant creatives instantly, maximizing engagement and performance.
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Impact
CTVAI democratizes CTV advertising with performance-driven, conversion-linked campaigns designed for high ROI. With no complex setup required, it enables businesses to seamlessly launch, manage, and optimize CTV campaigns with efficiency.
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Intelligence
Shifting from passive to active and authentic intelligence, Affle has showcased live demos of 100 Al Live Agents, which builds on the robust intellectual property portfolio.
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Entering Our Next Phase: The 10x Journey
As we step into our third decade, we're setting our sights on a bold vision: to scale from hundreds to thousands of campaigns and from thousands to millions of personalized creatives.
It represents our commitment to unlocking new frontiers of impact by integrating AI at every layer of our operations. From campaign strategy to real-time optimization, we're infusing intelligent systems that not only improve efficiency but also adapt and respond dynamically to the ever-evolving digital landscape.
2005-2015
Pioneering with
Innovation
CPCU-based advertising, offering innovative solutions to engage consumers while driving higher conversions.
2015-2025
Leading with
Impact
Cutting-edge products across connected screens to maximize ROI that scale-up growth for all stakeholders.
2025-2035
Intelligence Era
for the Future
Augmenting our authentic intelligence with AI agents and algorithms to understand, adapt and drive real-world impact.