Affle’s Mediasmart Launches MediasmartTV, Extending Conversion-Focused Advertising to Connected TV in North America

TV That Delivers: New platform takes viewers from TV to Cart, with measurable consumer action powered by Affle’s CPCU model

San Francisco, October 27, 2026: Mediasmart, an omnichannel advertising platform and part of the Affle group, today announced the launch of MediasmartTV, its Connected TV (CTV) platform, in North America, a consumer-centric solution built around the mission of “TV That Delivers.” Built on Affle’s conversion-focused approach, MediasmartTV helps advertisers take users from TV to Cart, connecting television exposure to measurable consumer actions across mobile and web, and operates on Affle’s Cost Per Converted User (CPCU) model.

Addressing Advertiser Priorities 

As CTV becomes central to media planning, advertisers are increasingly looking for ways to connect their investment to measurable business results, beyond reach alone. Building on Affle’s over 20 years of global consumer technology expertise, MediasmartTV extends the group’s proven conversion capabilities to the television screen, combining AI-driven audience intelligence with Affle’s patented technology infrastructure to translate viewer engagement into consumer action.

Key Capabilities 

• Conversion-based model: Operates on Affle’s CPCU model, aligning advertiser investment with converted consumers rather than exposure alone.
• Access to premium CTV channels: With access to more than 1 trillion monthly advertising opportunities across leading streaming platforms and OEM ecosystems in the US, MediasmartTV gives advertisers reach across premium CTV placements, extending to mobile, web and other connected devices.
• From TV to Cart: Measures consumer behavior on web or app as viewers act, linking TV exposure to outcomes including app conversions, web conversions and offline visits.
• AI-driven optimization: Powered by agentic AI, the platform combines TV-first algorithms with proprietary AI technologies to support audience targeting and continuously optimize against consumer activity
• Flexible, self-service platform: Advertisers and agencies can plan, launch and manage their own campaigns, follow the journey from awareness to purchase, and measure incremental lift at each stage.

“The launch of MediasmartTV is another step in extending Affle’s verticalized, AI-powered consumer platform, bringing our expertise in audience intelligence and conversion-driven engagement into the Connected TV environment and the biggest screen at home,” said Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer at Affle. “TV is no longer just where brands get noticed. We’re helping turn that attention into measurable action, connecting audience intelligence, engagement, and business growth across the customer journey.”

“MediasmartTV brings Affle’s conversion-driven approach to CTV, powered by our CPCU model,” said Martin Price, VP Products at Affle. “We’ve built it around a simple idea: a moment on TV should be the start of a consumer journey. With AI at the core and algorithms designed specifically for TV, we can go beyond reach and awareness to make CTV more measurable, optimize toward real results, and drive consumer action.”

Availability

MediasmartTV is now available to advertisers and agencies across North America. The launch builds on Mediasmart’s decade-long track record in cross-channel advertising and its work with clients globally.

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About MediasmartTV

MediasmartTV brings advertisers TV that delivers, by pairing premium Connected TV with the cross-screen visibility that modern marketers need.

Backed by a robust patent portfolio and a global team, MediasmartTV utilizes household-level attribution to connect TV exposure to real business outcomes: app conversions, web conversions, and offline visits.

With access to 2+ trillion monthly ad opportunities globally across major streaming channels and OEMs, the platform's AI-driven algorithms help brands reach the right audiences at the right moments, turning big-screen attention into targeted, measurable impact.

Mediasmart is part of the Affle Group, a publicly listed company. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752).