Source : MediaAvataar | View Original
ad2c, an international full service mobile advertising and marketing agency, today announced the launch of its operations in Indonesia, to serve the burgeoning mobile advertising and marketing industry locally and in the South East Asia region.
ad2c, a joint venture between Singapore headquartered Affle Group andD2C INC of Japan was launched in India one year ago with the acquisition of MobiMasta, India’s first mobile marketing agency. ad2c has the rare combination of unique talent and technology platform; team that understands the role of mobility in providing result oriented solutions & a campaign management platform, ad2campaign, that intelligently tracks, monitors & optimizes campaigns on the go.
The launch of ad2c in Indonesia comes at an exciting time as the region is experiencing a significant increase in the penetration of smart devices. Today’s mobile phone has become a core device from which consumers receive information and stay connected. In Indonesia alone, almost 50% of internet users access the web through their mobile devices. This presents a significant opportunity for brands to reach out to consumers but the key challenge is how to do so in a creative, engaging and interactive way.
Anuj Khanna Sohum, Founder and Chairman, Affle Group and ad2c said,“ ad2c’s launch in Indonesia opens a new chapter for Affle Group. Launching our second company in Indonesia is a sign of our deep commitment to this very exciting market. Mobile industry will play an important role in the economic and social development of the country, as has been witnessed in other developing markets. We will certainly play our part in bolstering the mobile economy in Indonesia.”
Takayuki Hoshuyama, CEO, D2C Inc. said,“We are delighted to see the growth registered by ad2c in its very first year and congratulate them for opening up their South East Asia operations. In Japan we have been through the cycle, which consumers and brands are experiencing in Indonesia and other SEA markets. From D2C Inc.’s experience we feel super-specialist companies like ad2c can play an important role of a catalyst in improving experiences on mobile both for consumers and brands alike. It is wonderful for the industry and great for consumers.”
Harris Thajeb, President, Dentsu Group Indonesia and Chairman, P3I, “Indonesia’s advertising industry has been growing at an astounding pace, on the backing of a buoyant Indonesian economy. The growth has brought in a level of maturity and sophistication in the marketing industry. Mobile marketing is an area where brands in Indonesia can do a lot more. Considering the natural lure for mobile devices and the large amounts of time consumers are spending on their devices, brands will have follow if they have to remain salient. ad2c with its partners and experienced promoters can play a very important role to help Indonesian brands build their presence on mobile.”
Roy Simangunsong, Country Ambassador, and Sales Director, Yahoo! Indonesia, said, “At Yahoo! we completely recognize the growing importance of mobile. Today, mobile users on Yahoo! have grown to 300 million, up from 200 million last year. This massive platform shift has created fresh opportunities as well as challenges for brands, underscoring the need for specialist agencies like ad2c who can help companies create meaningful interactions between brands and consumers.”
Wijaya Santoso, Head of Mobile Advertising, XL Axiata said, “Indonesia’s growing dominance as a mobile market has come on the backing of factors like growing demand for smart devices, local manufacturers smart devices at a lower cost, reduction in broadband prices and so on. Out of our current sub-base of 45 million almost 70 per cent engage with some sort of a consumer activity on a regular basis. We feel the engagement can be improved qualitatively and quantitatively. Specialists like ad2c can contribute in a big way in bringing this shift in the local marketing industry.”
Madan Sanglikar, Cofounder and Managing Director, ad2c said, “My team and I are delighted to have gotten off to a great start in Indonesia. There is a very high level of acceptance for our specialism amongst colleagues from the Indonesian marketing industry. We are committed to providing innovative, engaging, result oriented strategies to brand owners and our agency partners in the region. In addition to our marketing services, our unique campaign management platform, ad2campaign, will be very useful for brand owners. We will be able to plan and place campaigns across multiple publishers, ad networks, apps and ad exchanges, for any TG with much greater efficiencies.”
The marketing and advertising industry in Indonesia has been experiencing steady growth over the years that has extended from traditional avenues to online and social media platforms. Indonesia has a mobile penetration rate of 80% and boasts the region’s largest smartphone market. As it stands, 50% of internet users in Indonesia access the web through their mobile devices and this figure set to grow. With the increasing use of smart devices in Indonesia, the country’s mobile advertising spend is expected to reach US100mil by 2015.
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