Source : Financial Express | View Original
New Delhi: Affle, a mobile apps and ads as a service (MAAS) company, has acquired India-based mobile technology company AppStudioz. Set up in 2011, the AppStudioz platform has grown rapidly to help deliver a robust mobile application platform which is already being used by over 400 customers globally.
Through this acquisition, AppStudioz has now merged with Affle’s Media Lab business and has become a fully owned subsidiary of Affle Holdings Private Limited in Singapore.
“Over the last 8 years Affle has been focused on building next generation technology platforms to cater to the mobile industry. We saw challenges and complications within the current eco-system which required advertisers to work with multiple partners for development, attribution, analytics, media procurement & monetisation. We have thus unified our platforms to create the industry first end-to-end mobile marketing platform catering to advertisers, publishers and agencies,” said Anuj Khanna Sohum, Founder, CEO and Chairman, Affle.
Along with this, Affle also announced the setup of a significant R&D facility in India to help strengthen its mobile app & ad technology platform. The Affle R&D centre in India is already over 200 member strong and is expected to grow significantly in months to come with new platform modules being rolled out.