Affle appoints Rahul Roushan of Faking News as Head -Content Services

Reinforces focus on creating relevant, compelling technologies &content for global audiences

New Delhi, February 21, 2012: Affle, Asia’s leading mobile media company today announced the appointment of Rahul Roushan as Head- Content Services based out of its Gurgaon office. With this association, Affle aims to strengthen its content services and provide unique content offerings on the digital medium through innovative and appealing branded content initiatives.

Rahul Roushan, a former journalist who goes by the pseudonym “PagalPatrakar”, began his road to recognition with the success of the globally renowned news satire website – Faking News ( Faking news was originally launched in 2008 as a blog and hobby, but later with its popularity and creative content went viral to become a very popular & successful venture. Rahul is well known in his arena of business as an observant and creative person who believes that a good parody news piece is all about –making it relevant to the readers and making a point while being funny and humorous.

Announcing the appointment, Anuj Kumar, CEO, Affle, said “We are delighted to have a successful entrepreneur like Rahul Roushan on board, to strengthen Affle’s content offerings for consumers and brand solutions for advertisers. We see a market gap currently for original & engaging mobile content and given Rahul’s successful stints in the industry and much appreciated creativity, we are confident of filling this void. Rahul will be the driving force of our content strategy team to create differentiated branded content solutions for consumers and advertisers in the digital space.”

At Affle, Rahul will take up responsibility of leading initiatives for specialized content offerings that have a unique edge and will appeal to consumers as well as advertisers. He will play a key role in driving the advertiser campaign solutioning business at Affle and focus on launching more differentiated branded content initiatives. In addition, Rahul and his team will continue to offer & grow the cutting edge fun content on Faking News, whereas the marketing, advertising, content syndication, merchandising and other commercialization aspects will be managed by Affle through its carrier, publisher and advertiser outreach.

On his appointment, Rahul Roushan, Head – Content Services, Affle said, “I’m thrilled to be a part of Affle, a company that is well recognized as a leader in digital technology &media. With Affle, I look forward to pushing Faking News higher up in the popularity charts and also creating new opportunities to work with the team to develop diversified content and enhance user experience. I see this as an excellent opportunity to ideate and create new intellectual property around branded content solutions.”

A post-graduate in Business Administration from IIM Ahmedabad, Rahul also had a string of diverse roles including working as a journalist at Sahara Samay and an entrepreneur where he launched a website – ahead of 2007 ICC World Cup.

About Affle: Affle is a leading international mobile media company with the headquarters in Singapore. Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media a reality. Affle currently operates in Singapore, India, China, the UK, the US, Indonesia, Australia, Thailand and Malaysia. Affle’s investors include Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL); Centurion Private Equity and D2 Communications (JV between NTT DoCoMo & Dentsu).