Bharti Airtel launches upgraded SMS services

Source: Economic Times | View Print Article

Telecom Major Bharti Airtel has tied up with global media company Affle to offer 55 million users an upgraded version of SMS service that would enable them to send personalized messages and receive content such as news free of cost. “trends indicate that youth and young professionals are more active users of messaging. SMS2.0 Represents a huge opportunity for airtel to differentiate itself and further gain both mindshare and makret-share in these segments.” Airtel chief marketing officer (Mobile Services) Sanjay Gupta said.