New Delhi, October 22, 2012 – Affle, a leading international smart-media company, today announced an agreement with ESPNcricinfo for rich media advertising in India. As part of the agreement, Affle’s recently launched rich media ad network – “Ripple” – will power some of the leading digital cricket destination’s rich media advertising. The two companies will also work together to create customised digital media solutions for leading brands and agencies that take advantage of ESPNcricinfo’s best-in-market content, community and position as the leading digital destination for cricket.
Commenting on the agreement, Anuj Kumar, Co-founder & CEO Affle, said, “In a short span our rich media ad platform ‘Ripple’ has received overwhelming acceptance from top publishers and advertisers due to the significant technology innovations we have built. This collaboration with ESPNcricinfo is very special for us as it helps us deliver engaging ad experiences to passionate cricket fans who throng to ESPNcricinfo daily to engage with its hugely popular and relevant content. Both Affle and ESPN have a history of building dynamic and successful solutions around cricket, so I am very confident that together we will deliver outstanding opportunities for brands”
Ramesh Kumar, Head of ESPNcricinfo and Digital Media, India said, “Through our popular mobile site, as well as applications on phones and tablets, ESPN already connects more than any other digital brand with cricket fans on the move. Working with Affle, we’ll add to that by creating new, meaningful and premium ways for brands to connect with those fans alongside ESPNcricinfo’s industry-leading cricket content.”
ESPNCricinfo is a wholly owned subsidiary of ESPN Inc., the world’s leading multimedia sports entertainment company, available to cricket fans through the online media and on a host of mobile platforms and handheld devices. ESPNCricinfo has a thriving user community and reaches over 20 million users every month.
About Affle – Rich Media Business: Affle Group’s Rich Media Business includes the next generation rich media and video advertising network platform for all smart devices (PC, Tablets, Mobiles, Smart TV’s and more) and the digital advertising solutions for top brands. Affle’s innovative rich media content formats enhance the user experience and engagement, enabling smart media across smart screens.
About Affle Group: A Singapore headquartered ‘Smart Media’ company. Affle Group has expertise in all key areas of the digital media eco-system. Affle Group’s businesses include Affle Rich Media Business, Affle Media Lab and ad2c (a JV between Affle and D2C Inc). Affle Group operates across multiple Asian markets where it has successfully built its digital media business. Affle’s investors include D2C Inc (JV between Dentsu & NTT DoCoMo), Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. For more information visit www.affle.com & www.ripple.affle.com
About ESPNcricinfo: ESPNcricinfo is the world’s leading cricket website and among the top five single-sport websites in the world. Founded in 1993, ESPNCricinfo’s content includes news, live ball-by-ball coverage of all Test and one-day international matches and features written by some of the world’s best cricketers and cricket writers. The site also includes in-depth statistics on every one of the 3000 international and 50,000 first-class cricketers to have played the game.
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