Feature phones account for more ad requests than smartphones: Ripple

Source : IBNLive | View Original

New Delhi: According to the latest network data released by Ripple, Affle’s cross-screen rich media and video ad network, the face of the Indian mobile market is changing. According to the study, feature phones account for more ad requests than smartphones. While 65 per cent of ad requests to Ripple come from feature phones, 35 per cent of them are made by smartphone users.

Ripple claims that its monthly ad requests in India have already crossed 9 billion with 35 per cent of them coming from smartphones.

Another interesting trend from this data is related to the share by telecom carrier for all Ripple ad request traffic in India. Vodafone topped this list followed by Airtel, Aircel and Tata DoCoMo.

While 65 per cent of ad requests to Ripple come from feature phones, 35 per cent of them are made by smartphone users.

In terms of content consumption, the major contributing genres for Ripple have been entertainment, social networking, games and sports.

Affle launched the Ripple ad network in August last year and the network has since then already announced key publisher alliances with Yahoo, India Today, ESPN Cricinfo amongst many others.

It counts leading advertisers like Unilever, Coca Cola, Samsung, Airtel, Microsoft, Yahoo, HP, Maruti Suzuki and Hyundai as some the of top advertisers on its network.

Since its launch in India 9 months ago Ripple claims to have reached out to over 65 per cent of all mobile Internet users in India.

Ripple is Affle’s cross screen rich media and video ad network delivering integrated advertising solutions across all smart devices – mobiles, tablets, PCs and smart TVs.