The countdown for Mobile World Congress has begun and team Affle is headed to Barcelona!

Just like the previous years, the MCW 2017 promises to be a grand 4 day affair that starts right from 27th February and ends on 2nd March. The event is scheduled to be held at Fira Gran Via.

Organised by the GSMA, the Mobile World Congress is known to be the world’s largest gathering for the mobile industry leaders with nearly 90,000-100,000 global attendees, including 2200+ exhibitors and 3900+ Journalists.


What’s this year’s theme?

“The Next Element”

Here’s what GSMA has to say about this year’s theme:

“Mobile is at the heart of innovation. Innovation is at the heart of mobile. And now, in our super-connected world, everything being created is mobile or has a mobile component. Mobile-enabled cities. Mobile-assisted agriculture. Mobile-driven homes. Mobile-intelligent vehicles. It’s becoming difficult to think of innovations that mobile doesn’t somehow impact. Mobile has become fundamental to our everyday lives. Mobile is revolutionary, dynamic, ever-adapting. Mobile is the force behind every emerging innovation. Mobile. The Next Element.”

The mobile industry continues to be characterized by high levels of growth and opportunity, and as the industry becomes more dynamic, the opportunities within it increase in equal amount, as do the challenges.

This year, the Mobile World Congress conference programme will provide an essential, in-depth coverage of the contemporary and future mobile industry, highlighting specific areas of growth and opportunity. Running across the full length of the Mobile World Congress, the 2017 conference programme will continue to be a central focus for the event, challenging and educating delegates whilst covering the latest technological developments, next generation services and growth strategies.


What do we have in store?

As a leading mobile platform company, Affle is extremely excited to catch up with the global attendees at the MCW 2017 and explore greater synergies of collaboration that can boost the growth of mobile business globally.  Apart from that, we look forward to sharing some interesting updates about our latest innovations related to Affle’s platform and products.

So, be it our New audience platform Affle DMP, or, the improved targeting & fraud detection capabilities of Affle MAAS, peppered with the innovations on our app development wing Affle AppStudioz, we have a lot to share at the MCW 2017!

Our “Mobile Audience as a service(MAAS)” platform  offers various exciting propositions for App Owners, Brands, Agencies, Networks & Publishers. In fact, our platform has helped several global business in meeting their mobile marketing requirements by optimizing and driving greater ROI for their mobile ad campaigns. With our expertise in providing unique insights on user behaviour, attribution and transaction data, Affle has helped several global brands in enhancing their universal presence on mobile by reaching out to the relevant set of audiences.


Team Affle @ MCW 2017

Founder & CEO, Affle
Founder, Chairman & CEO

“Global forums like MWC are all about ideas, inspirations and innovations. It’s been 2 years since we’ve launched our MAAS platform at the Mobile World Congress and we really look forward to attend the MWC 2017.

Being there at MWC Barcelona is a perfect balance of fun and business. Other than that, we’re also looking for greater team building with our own management, partners and establishing new partnerships.”


Co-founder & Managing Director
Co-founder & Managing Director

“MWC is the premier event for the mobile industry and a great place to meet smart entrepreneurs who are working on exciting new technologies and solutions. I’m looking forward to being there to meet existing partners & industry friends, while also getting exposed to new trends and developments shaping our industry.”


Co-founder & Sales Director
Co-founder & Managing Partner – International Sales

“It’s my second time at MWC Barcelona, it’s an incredible place, the event has great energy and there is a great vibe around the place. It’s a perfect place to meet our partners, take stock of what’s happening and plan the year ahead.  More importantly, it also gives one the opportunity learn more about the latest innovations and products that are going to shape the industry in 2017 and beyond.”


Associate Director - International Sales
Associate Director – International Sales

“There have been come tectonic changes last year in the mobile advertising industry. MWC Barcelona has been a premier event which conspicuously showcases the new trends and innovations taking place in our industry. Looking forward for new learnings and building new synergies with industry partners which would help us ameliorate our capabilities to deliver high quality results of all our distinguisher clients.”

To learn more about our latest updates and about the platform, just set up a meeting with us and we’ll be glad to discuss about how Affle’s MAAS platform can enhance the prospects for your business on mobile. http://goo.gl/paAW2U

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