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Kochava, a leading mobile attribution, and app analytics platform recently released its Traffic Index report 2020. This report ranks Affle amongst the top 3 DSPs (Demand Side Platform) and top 10 ad platforms globally in the quality of the app retention category. This edition measures the performance for mobile marketing platforms in the second half of 2019 (H2, 2019) The…

User Acquisition Cost Model

The app marketing industry is greedy to acquire more users. Marketers are looking for a marketing strategy that aligns with various platforms while reducing the user acquisition cost. However, the abundance of platforms, channels, and cost models makes it a daunting task. With this blog, we will help you in understanding various cost models that are popular in marketing and…

Mobile Marketing Glossary

Mobile marketing glossary by Affle lists all the latest and key terminologies that will help you understand the marketing ecosystem and relevant terminologies. If you are looking to expand your industry knowledge, you will find all the relevant information sorted in alphabetical order for you. A/B Testing A/B testing is one of the campaign optimization techniques which helps marketers to…

Programmatic Ads & Creative - An Insider View

The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle? To answer the above question, let’s try to understand…

Even as the mobile advertising ecosystem expands, the situation of mobile ad fraud continues to remain a constant problem in the equation. According to a recent study, advertisers are most likely to lose around $7.2 billion globally by the end of 2016 due to the rising cases of impression fraud, click fraud and install fraud.

This is a major concern as nowadays, most of the mobile ad spends are based on a CPI model. In fact, other cost models like PPC, PPM, CPR, CPT, etc. are also no exception to this problem as fraudsters are always looking for new tactics to break through the security vault and steal money from advertisers.

 A quick look at simple ways to monitor your app's DAUs & MAUs


  Today, measurability of user-engagement has become the start-point and end-point of decision making for App marketers. By doing so, they can accurately gauge the overall health and performance of their apps from time to time. Those who monitor it correctly, automatically get a headstart in the growth-hacking game. While, others are often caught struggling in the backyard trying to draw insights from app sessions, app opens, no. of downloads or sign-ins, page-views, amongst other app usage patterns of their users.

Two of the most basic metrics that almost all app owners monitor are the Daily Active Users (DAUs) and the Monthly Active Users (MAUs), and even the Weekly Active Users (WAUs).

Internet is magical. You start with googling a wallet when somehow you end up buying a watch. How does that happen? How does one start searching for one specific app say, a racing game but lands up on a treasure quest? The phenomenon we are talking about here is referred to as Advertising. Its kind of simple actually. An Ad network uses

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