It was that time of the year when some of us in the Ad:tech industry make the perennial visit to Seattle for the Tune Postback event. It was my first time in Seattle and I had a wonderful time meandering through this languid yet serene city and meeting some interesting people. The event lived up to its hype of bringing…
Promoting your Game App? Play it right!
The popularity of game apps isn’t exactly a new phenomenon. But looking at the rapid growth track of the international games market, the statement that ‘The game app industry is the next big thing’ stands valid even today. Going by numbers, eMarketer estimates that mobile games will account for 30.9% of the US mobile content market in 2015 and the US mobile game revenues (including both downloads and in-app purchases) will hit $3.04 billion.
