Straight from Affle’s creative desk! Engaging with a particular brand’s target audience on a mobile platform has always been a challenge. Since users are constantly interacting with mobile ads, it is imperative to come up with newer ways to engage this target audience to combat ad fatigue while also simultaneously recognising audience gripes with intrusive or obstructive banners. At Affle,…
In our last blog, we looked at how messenger apps are embracing the ‘bots’ feature and emerging as one of the most promising platforms for m-commerce.
With millions of live user conversations and the inclusion of additional functionalities, popular messenger apps like Facebook Messenger, WeChat, Kik, Line, and Telegram have stepped into a new phase of transition.
Even though most of these messenger apps have stepped up their game by preparing their own bot-spaceships, it is quite obvious to state that Facebook has the biggest advantage here.
‘Reaching the right audience at the right time’ – This phrase is like an unsaid rule for mobile marketers. Although mobile has unanimously claimed its spot as the most relevant route for reaching out to consumers, the availability of numerous options regarding ‘Things to do on mobile’ like, using mobile apps for watching viral videos, live music streaming, playing games…
As a member of the twenty-first century class of office goers, sometimes we feel the fading pulse of the adventurous hero we were all meant to be. Perhaps, John Lennon got it right when he sung about the ‘Working Class Hero’. Clad in our fine office suits and ties, we become trapped inside a monotonous system that tells us what…
Mobile Social and Mobile Programmatic are the buzz words in today’s marketing. A fusion of both can result in absolutely unimagined scale of positive results for the brand marketer today.
Stickiness on social apps such as Facebook, Twitter, Instagram, Pinterest, etc. are increasing by the day and this only shows how social media is becoming one of the major advertising platforms right now. Coupled with programmatic audience buying tools and techniques & advanced ad analytics, they are the perfect opportunity for brand marketers to present their messages to the right audience at the most opportune time.
The mobile advertising sector in India has seen massive growth in the past year. With this growth comes change. While we earlier had great creative freedom with regard to campaigns and branding, we have noticed that lately large corporations have started to include mobile advertising formats in their overall creative and branding strategy.
This makes their entire carousel appear more homogeneous, which is great, but it also means that some brands have started to treat mobile as an extension of print media, which isn't.