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Fitbit Mobile Brand Campaign


At Affle, our super creative brand strategists love experimenting with new ideas for delivering highly engaging mobile advertising experiences.

Latest from Affle’s creative factory is Fitbit’s extremely interactive ‘Showroom on your wrist’ mobile ad, which leverages the features of Augmented Reality to engage the targeted audience on mobile.

Speed your way through the festive season! As a part of our festive and holiday season mobile advertising series, we’ve covered the top niche brand segments such as FMCG, Electronics and Lifestyle & Travel. To add to this list, we’re excited to take on the Automobile  sector  this time. For consumers, the festive or holiday season is the ideal time…

Add a spark of festivity to your brand campaigns! Third in the order of our festive series is the Lifestyle & Travel space, which comprises of a huge variety of premium brands. Lifestyle Brands To usher in the festive mood, people like to invest in lifestyle products for the essential 'look good-feel good' factor; they’re prepared to splurge on big…

video as medium for mobile marketing

Everything you need to learn about Video Marketing Videos are prominent tools in mobile app marketing and have also earned the reputation of being one of the simplest and fastest ways for users to evaluate your apps. In the past few years, it has also emerged as one of the best ways of promoting mobile apps. Different companies of all…

Straight from Affle’s creative desk! Engaging with a particular brand’s target audience on a mobile platform has always been a challenge. Since users are constantly interacting with mobile ads, it is imperative to come up with newer ways to engage this target audience to combat ad fatigue while also simultaneously recognising audience gripes with intrusive or obstructive banners. At Affle,…

Whether you’re a late entrant in the e-commerce app business or have been around for a few years, before putting your money on mobile marketing, it’s important to understand the nuances of a good marketing plan. At a time where e-commerce apps are struggling to efficiently engage their users, it’s high time for them to revisit their mobile marketing strategy.…

‘Reaching the right audience at the right time’ – This phrase is like an unsaid rule for mobile marketers. Although mobile has unanimously claimed its spot as the most relevant route for reaching out to consumers, the availability of numerous options regarding ‘Things to do on mobile’ like, using mobile apps for watching viral videos, live music streaming, playing games…

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