Gorge

Blog

Tag Archives mobile marketing

Now that we are through the first few days of 2016, we thought of doing a quick run of some interesting mobile marketing trends and figures from the last year. With its own share of hits and misses, 2015 was a thrilling time for m-commerce in India. While we saw mobile marketers embrace a new trend of visual and creative…

Mobile Social and Mobile Programmatic are the buzz words in today’s marketing. A fusion of both can result in absolutely unimagined scale of positive results for the brand marketer today.

^3DC2E5810745C6CE02D57142150B0E85A59D045F24956BBB3E^pimgpsh_fullsize_distr

Stickiness on social apps such as Facebook, Twitter, Instagram, Pinterest, etc. are increasing by the day and this only shows how social media is becoming one of the major advertising platforms right now. Coupled with programmatic audience buying tools and techniques & advanced ad analytics, they are the perfect opportunity for brand marketers to present their messages to the right audience at the most opportune time.

The mobile advertising sector in India has seen massive growth in the past year. With this growth comes change. While we earlier had great creative freedom with regard to campaigns and branding, we have noticed that lately large corporations have started to include mobile advertising formats in their overall creative and branding strategy.

^49EB8DA5B0671228703971AD487B6DF42A84F43EE886BFEFB9^pimgpsh_fullsize_distr

This makes their entire carousel appear more homogeneous, which is great, but it also means that some brands have started to treat mobile as an extension of print media, which isn't.

In our last blog, we had talked about some key strategies for greater user engagement in mobile apps. While addressing the issue of reaching out to inactive users, I made a brief mention about the effectiveness of Retargeting Ads, which have become a core part of mobile marketing. In this post, let’s take a quick look at some handy points…

  Affle is ready to join ChinaJoy for a ride they both will enjoy. We are excited about the event and intend to keep the similar zeal throughout the event. Events set up a path for networking, we offer to give you a ride to your desired destination i.e. desired business. Affle has a history of providing what’s promised and desired (duh, obviously!). What we require, a meeting with you and rest, well let the discussion take its own shape.

New Affle Ad

    For those of our readers who’ve never worked in the Mobile Advertising sector, here’s a fun little experiment. Walk up to someone and tell them you work at a company that makes mobile ads. The following are some of the responses (Minus the expletives) you can hope to hear:

Close