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Paid Media Ad spending was estimated to reach 724.06 Billion in 2017. The catch : Digital ad spending would outdo TV and all other conventional this year according to predictions.  With the rise of  OTT and shortening attention spans, TV is losing its connect with the audience. Add to that the fact that there is no interactive media to engage…

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The latest news about the iOS 9 update with ad blocking extensions has taken the publishers and advertisers by storm. This update which is scheduled for a release in September, 2015 has stirred up a huge debate on whether it’s the end of the world for publishers and advertisers whose revenue models are based on pushing advertisements on the mobile platform.