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The mobile advertising sector in India has seen massive growth in the past year. With this growth comes change. While we earlier had great creative freedom with regard to campaigns and branding, we have noticed that lately large corporations have started to include mobile advertising formats in their overall creative and branding strategy.

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This makes their entire carousel appear more homogeneous, which is great, but it also means that some brands have started to treat mobile as an extension of print media, which isn't.

What’s this about?

The latest news about the iOS 9 update with ad blocking extensions has taken the publishers and advertisers by storm. This update which is scheduled for a release in September, 2015 has stirred up a huge debate on whether it’s the end of the world for publishers and advertisers whose revenue models are based on pushing advertisements on the mobile platform.

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