Customer Data Platform

Audience intelligence based CRM

Audience Intelligence And Engagement

Capture Rich Data

Benefit from knowing your customer's actions against every touchpoint

mTraction specializes in providing data according to your business domain, industry patterns, and requirements. Our rich data is accurate, pertinent, and organized due to our pre-defined key value points based on thorough research across verticals.

Rich Data for Industry Specific

More than 100 Key Value Pairs which help you get into details such as product ratings, conversations, and content viewed; analyse in-app activities including purchase trends. Our KVPs have been customized for industry verticals such as content, mCommerce, travel, gaming and social.

How Rich Data Drives Your

Cross reference our industry specific insights for a predictive evaluation of your selling strategy and in-app conversion goals. With in-depth data analytics based on KVPs and custom data points, you can take advantage of understanding and tapping user behaviour.

Get Detailed Reports for

Build and use our multivariate reports for deep diving into data, and direct your campaign strategy. Download and extract summarized or detailed reports which can be deployed via other marketing tools and campaign management softwares.

In-App Analytics & Cohorts

Customer relationship management platforms

Retention Cohorts

Identify, track, and nurture your quality users using our in-app data analysis. Our cohorts help you track quality sources and retain customers with the highest LTV.

CRM solutions

Purchase Cohorts

Keep a tab on your user purchases and performance. mTraction comes with purchase cohorts, which enable visual data tracking. Check periodic performance and extrapolate strategy based on our data analytics for better sales and returns.

User Engagement Management platform

Revenue Cohorts

Measure your profits against set revenue targets. Keep track of your users and optimize ROI using our revenue cohorts. Our SDK helps you monitor your revenue sources and optimize efforts spent using data insights.

User data mangement platform

Custom Cohorts

mTraction includes custom cohorts with pre-defined events for in-depth, in-app analytics. Start using multiple data points in cohorts to keep track of the in-app activities and trends which make user patterns recognizable. Map factors exclusive to your app’s performance using our SDK’s custom events and value points.

How Does Cohort Analysis Help Your Business?

User intelligence platform

Target with better

Get more accurate results for your campaigns by using specific insights derived from correlated or independent Cohorts.

Event attribution

Quickly identify

Be the first one to spot important correlations hidden in piles of data. Rely on our Cohort Charts to influence your product strategy.

In App analytics

Personalize your

Improve the engagement of your App by identifying the most valuable cohorts and reach out to your priority users using personalized messages.

Customer data platform

Driver greater

Make intelligent decisions by narrowing down on those events which will most likely lead to easy conversions.

Marketing Attribution

Compare as per your
predefined KPIs

Leverage on our tailor made services to suit your marketing efforts. Make use of Custom Cohorts to optimize your campaigns based on predefined KPIs.

In App Analytics & Cohort

Map user

Map your users by understanding their in-app usage behaviour. Starting from activity details to purchase history, keep track of everything.

Segment Builder

Audience intelligence based CRM

Build unlimited user segments

Change the way you interact with your audience with the mTraction Segment Builder feature. Build unlimited user buckets based on our data pertaining to user activities, events, and other user insights. Simply group your users into segments of your choice and engage them any way you want. Rely on our notification services with real-time reports to engage differently with each user segment.

Customer relationship management tools

Enrich the quality of your user segments with KVPs

Go beyond tracking page views and events by adding more than 100 Key Value Pairs. KVPs give you additional insights on user behaviour by capturing detailed attributes about them. In case you’re using another platform for user segmentation, you can still work with mTraction. Simply upload the existing lists of device IDs to our platform and target your users with personalized messages.

Customer relationship management platforms

Better your marketing campaigns by engaging your users

Accomplish multiple tasks with your created user segments. Send customized notifications, or build a user-specific marketing strategy to do more with your user buckets. Better your marketing campaigns by implementing the user insights derived from each segment.

CRM & Re-engagement

CRM solutions

Join the

Do you know about the likes and dislikes of your users? Strike the right chord with them through personalized text and picture messages. Additionally, direct users to a specific landing page via mTraction’s deep-linking feature.

User Engagement Management platform

More power with better

Send customized push notifications to defined user segments. Use the mTraction push-scheduler to reach users at the right time and use funnel reports to A/B test pushes sent out to drive greater ROI for your business. Do Not Disturb feature ensure that you do not push notifications to your users in DND timezones.

User data mangement platform

Optimize your push

Get real-time updates of all your push messages and track post-delivery performance. Learn about conversion events such as purchase actions resulting from specific push notifications. mTraction failure reports help identify possible causes of failure and understand uninstalls.


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