Native Ads ManagerExperience: 3-5years Gurgaon/Mumbai
- Manage paid native advertising platforms (Taboola, Outbrain etc)
- Find and test new Self-Serve platforms to grow our digital footprint
- Manage day-to-day campaign metrics and optimizations across native platforms
- Understand and implement tracking through URL parameters
- Dive into data to be able to optimize better. Find trends and patterns in large datasets and theorize ways to exploit those trends.
- Create new headlines and landing page concepts to increase high-quality volume for the Native Channel.
- Understand our Client campaigns and what works. Theorize and test why something is working, then find ways to iterate, scale and optimize.
- Collaborate with other marketing teams to find ideas and winners from other channels
- Expand and nurture our partnerships through account management and placement optimization to maximize revenue while ensuring that the partnerships are generating high-quality and high-intent leads.
- Bachelor’s degree
- 3+ years in paid digital marketing channels
- Proven success buying ads on an auction-style platform (Taboola, Outbrain etc) or similar experience in self serve platforms
- Experience with Excel, ideally advanced formulas and vlookups
- Ability to thrive in a fast-paced, deadline driven environment while handling multiple projects and priorities simultaneously. Flexible and able to pivot quickly when priorities change.