Ad Fraud Detection
MULTI DETECTIONS
Ad Fraud detection at a handset, network and eco-system level
INTERACTIVE DASHBOARDS
Simple UI to keep you on top of your campaign trends
REAL TIME BLOCKING
Models to allow for real time postback blocking leveraging multiple reason codes
Ad Fraud Challenges
What is digital ad
fraud?
Digital Ad campaigns are all prone to digital ad fraud. Ad fraud occurs when traffic is manipulated to give the impression of successful campaign performance, while in reality the quality suffers. This fraud can be technical (bots or malware) or human (illegitimate traffic).
How does digital ad fraud hurt your business?
Millions of digital ad dollars are wasted by app owners due to frauds committed by supply sources. Furthermore, inaccurate attribution combined with fraud technologies may lead to app marketers paying for organic traffic. As a result, fraudulent sources are holes in your ROI bucket.
How Does mFaaS Detect Fraud?
Our detectors and algorithms pinpoint sources which contribute to fraud installs and fraud usage which can be monitored regularly for better campaign management. These detectors and algorithms use a mix of advanced technologies to check patterns for uncovering bots, automated scripts, malware and other forms of illegitimate traffic.
multi type fraud Detection
Click Stuffing/Spamming
Sending bulk and huge quantity of
clicks
Spoofing
The user's device and browser were manipulated
to resemble a different device or browser.
Device Farms
Building a large segment of Fake
Device IDs
BOT Traffic
Automated traffic
–Impressions/Clicks/In-App activity
APK Scams
Hacking the app including
attribution
Ad Stacking
Multiple ads stacked together to trigger multiple
clicks at a time from users
Technology That Powers AD Fraud Detection
Device-Based Detections
Use of gyroscope and other sensors for human compared to rack identifications
Server-Side Detection
Use of IP pools and device
attributes
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