MAAS Platform
End-to-End Mobile Advertising Platform to Maximise ROI
Enhance Marketing ROI and drive Consumer Acquisitions, Engagements & Transactions
Audience
intelligence
that gives
you an edge
Consumer Profiles
0
Period
April 2017 to March 2018
April 2017 to March 2018
Consumer Data Points
0
Feature Highlights
Audience Identification
- Predictive Analytics
- Look Alike Modelling
- Propensity Modelling
Audience Procurement
- Directly Integrated Publishers across markets
- Programmatic Outreach Over DSP & Trading Desk
- Wide access pool to help reach the most relevant users
Audience Optimization
- Real-Time Algorithmic Inputs
- Proprietary optimiser to maximise business KPIs
- Impression, Clicks & Event Based Optimizations
Audience Experience
- Video, Rich Media & Native Ads Platform
- Art + Science approach to target relevant user with the optimum message
- Custom Brand Solution to enhance impact
Data &
Quality Driven
Optimisations
Leverage the power of audience data
integrated with inhouse and 3rd party
data platforms for optimization
Key Platform Modules
